Design portfolio

Responsive website design

Project Overview

Website redesign for biotech company CN Bio Innovations. Site design, consideration for user journey, framework, navigation planning, site build and Search Engine Optimisation (SEO) research.


1/ Convey the scientific nature of the business

2/ Target potential buyers and potential investors

3/ Visually communicate the focus on human organ discovery

4/ Clearly direct users to one of their three main information pages

5/ Create a responsive site running smoothly across devices

What we did

CN Bio commissioned Designs Like These to redesign their corporate website. This responsive website design and build was completed in collaboration with Roger Knight from Attract More. Designs Like These coordinated the project beginning with research into the focus of the site, the user journey and target market. We mapped out the pages and framework before completing design visuals making sure key elements such as links and the placement of calls to action were consistent across the site to aid user experience. Designs Like These then worked closely with Attract More supplying layout visuals, content and graphics. Attract More built, tested and implemented the site to work with the WordPress platform ensuring the site is fully responsive and looks great on mobiles, tablets and desktop devices. We supplied a user guide so that the client can make content updates themselves – one of the benefits of using WordPress. Attract More also carried out keyword research and wrote a report outlining the results and advising on best practices to improve SEO to increase numbers of visitors to the site. Finally a maintenance and support contract was put in place for management of on-going updates, back-ups, security and future development to the site.


CN Bio has a modern targeted responsive website that not only looks great but works well across different devices. It performs well in search engines with minimal page load time and fully optimised content. We continue to work with the client adding to content and making improvements as the business grows and their needs change. With integrated social media icons, newsletter sign up and links to relevant sites and videos the business is building its online brand presence to compliment their printed marketing material which Designs Like These has also been working on.


“Nikki is fast and friendly and gives a high quality service” CN Bio Innovations

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