Consultant Brand – Publishing
Project Overview
Brand style and logo design – Michelle wanted people to see her promotions, her posts, her website and think “that’s Michelle”.
She wanted a clear style unique to her and recognisable instead of picking random pictures.
Objectives
1/ A lively brand style which pops
2/ Clear style which is unique and recognisable
3/ Bring books to life with self publishing
4/ Not a faceless conveyor belt – bringing out the best in people
5/ Friendly, supportive, uplifting, bright futures
What we did
Designs Like These worked side-by-side with Michelle exploring what was really important to her and her clients; what was the ethos of the business. Michelle had been working on her business and her goals and felt she was very close to achieving new levels of success. Her previous brand image did not fit with her new perspective and outlook. She wanted future clients to see her services and realise self-publishing did not have to be a serious burden. It could be fun and totally achievable with a helping hand from a specialist.
Results
Michelle loves the new logo and brand colours. She is using templates in the new style for social media and has updated her website using bright colours and graphics that run throughout the site. She continues to grow her business and attract the sort of clients she works with best.
Feedback
“I love it!” Michelle Emerson