Design portfolio

Branding – Photography marketing materials

Project Overview

In conjunction with the design of a new website, Designs Like These was commissioned to develop the branding style and re-design business cards, gift vouchers and a set of A5 promotional cards for Mary Smith Photography.

Objectives

1/ Create a suit of branded materials to spread the word about the business

2/ Develop the branding style for flexible use across all printed items

3/ Consistent use of brand colours

4/ Make the print items synonymous with the website look and feel

What we did

We developed a set of brand colours complimentary to Mary’s personality and approach, as well as her photography style. Additional brand elements were created to give a common thread throughout the various printed materials. The brand elements consist of colours, the logo, graphics, and typography.

Results

A set of marketing materials for use at trade fairs, networking events and customer relations to truly reflect the brand personality of the business. Consistent style across all print and digital marketing means the business looks professional and sends the right messages about the bespoke service. The new branding gives potential customers more confidence in what they are buying which leads to more sales conversions.

Feedback

Mary was delighted with the new look to her business. She is particularly happy with the new stylish pack of promotional cards for use at wedding fairs.

Take a look at our work in our design portfolio

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