Memorable brands

Be recognised, be remembered.

Think about the big brands – Nike, Facebook, Virgin, Costa… Building a brand is as important to any small business as it is to the international giants.

I drew the label of Heinz Tomato Ketchup on a blackboard using just white ink.

Tomato Ketchup branding

My son, who was 4 at the time, could not read. He looked at the drawing and said “Why have you drawn tomato sauce mummy?”

That is an example of great brand recognition. There is no color reference to red sauce. No red bottle shape. He cannot read the letters but he instantly recognised it.

Would he recognise your brand?


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