I’ve got 5 reasons why being your own boss is brilliant when you’re a parent! When both parents work, childcare is difficult to manage and unpredictable. Nursery was easy, open from 7am until 6pm. We can fit in a days work within those hours. However, our children will have to ...
Read MoreCommunicate effortlessly with a great icon
Communicate effortlessly with a great icon An icon that delivers! I love stamps. Miniature designs, often a series, and beautifully created. My childhood collection of stamps is lovingly documented in albums. My Grandad (an avid stamp collector himself) taught me everything. Hours of obsessive fun! The single most recognisable ...
Read MoreGet people talking with your exhibition display
Get people talking with your exhibition display Keep it simple I’ll say it again – keep it simple! The more crowded your space is the less people will read. People will scan your stand for interest. If it grabs their attention they will rescan to see if it is relevant. ...
Read MoreGet return on investment with your exhibition space
Get return on investment with your exhibition space When you book an exhibition stand you are allocated a space. But it is limited so use it wisely. The space next door and next door to that is likely to be a competitor. So get return on your investment by planning ...
Read MoreAre you judged by your Freebies?
Are you are judged by your Freebies? Of course you are! I’m going to an exhibition event. I’m excited about finding new, interesting, helpful and inspiring things. I’ve arrived and I am handed the official exhibition bag of freebies. I feel even better now. A gift and a useful bag ...
Read MoreWhy pay a specialist to create a killer website?
Why pay a specialist to create a killer website? Yes you can have a killer website. But what defines a killer website? That is why you need a specialist! Creating a killer website is about creating a website that lives and breathes your business and it’s values. I feel passionately ...
Read MoreHow much do you love your website?
How much do you love your website? Do you relate to your site and do you love your site? If not, it’s time to look at it. It is important that you give the right impression with your website. Does it need some TLC? Ask yourself the following questions: Have ...
Read MoreMemorable brands
Memorable brands Be recognised, be remembered. Think about the big brands – Nike, Facebook, Virgin, Costa… Building a brand is as important to any small business as it is to the international giants. I drew the label of Heinz Tomato Ketchup on a blackboard using just white ink. My son, ...
Read MoreWinter colours
Winter inspiration There may not be any leaves on these trees but we can still find some stunning subtle colour combinations in the crisp winter light.
Read MoreHow to achieve great branding?
How to achieve great branding? First things first make sure you know the following about your business: Your product or service offering Your Unique Selling Point (USP) Your tag line (if you have one) Your target market Your values Your ethos of your company The personality of your business With ...
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